Autumn Banner Campaign 2017: Report

NOTE: Feedback should be send to goran.milovanovic_ext@wikimedia.de.

NOTE: The campaign will be run from … to … of October 2017.

0. Data Acquisiton

NOTE: the following code is not fully reproducible from this Report. The data are collected by running the script abc2017_PROD_OverallDailyUpdate.R on stat1005.eqiad.wmnet, collecting the data as .tsv and .csv files, copying manually, and processing locally. Run from stat1005 stat box by executing Rscript /home/goransm/RScripts/abc2017/abc2017_PROD_OverallDailyUpdate.R.

### --- Script: abc2017_PROD_OverallDailyUpdate.R
### --- the following runs on stat1005.eqiad.wmnet
### --- Rscript /home/goransm/RScripts/abc2017/abc2017_PROD_OverallDailyUpdate.R

### --- The script collects and wrangles all datasets
### --- for the WMDE Autumn Banner Campaign 2017.

### --- Goran S. Milovanovic, Data Analyst, WMDE
### --- September 26, 2017.

### -----------------------------------------------------------------------------
### 0. Setup
### -----------------------------------------------------------------------------

rm(list = ls())
library(dplyr)
library(tidyr)
library(stringr)
library(data.table)
startDate <- '2017-09-20'
endDate <- '2017-09-26'
bannerImpressiomnsDir <- '/home/goransm/_miscWMDE/abc2017_DataOUT/abc2017_OfficialDatasets/abc2017BannerImpressions/'
bannerClicksDir <- '/home/goransm/_miscWMDE/abc2017_DataOUT/abc2017_OfficialDatasets/abc2017BannerClicksLandingPages/'
userRegDir <- '/home/goransm/_miscWMDE/abc2017_DataOUT/abc2017_OfficialDatasets/abc2017UserReg/'
dailyUpdateDir <- '/home/goransm/_miscWMDE/abc2017_DataOUT/abc2017_OfficialDatasets/abc2017_DailyUpdate/' 

### -----------------------------------------------------------------------------
### 1. Banner Impressions
### -----------------------------------------------------------------------------

### --- Campaign Banner Tags:
# - (1) ?campaign=wmde_abc2017_bt1 - banner for Specific Task 1;
# - (2) ?campaign=wmde_abc2017_bt2 - banner for Specific Task 2;
# - (3) ?campaign=wmde_abc2017_bt3 - banner for Specific Task 3;
# - (4) ?campaign=wmde_abc2017_gib_lp - banner for the General Invitation 
# - which leads to the Landing Page upon click;
# - (5) ?campaign=wmde_abc2017_gib_rg - banner for the General Invitation 
# which leads directly to Registration upon click.

### --- from wmf.webrequest, run the following script on stat 1005
### --- to collect banner impressions
### --- Rscript /home/goransm/RScripts/abc2017/abc2017_PROD_BannerImpressions.R

### --- HiveQL for everything with ?campaign like "wmde_abc2017" 
### --- and then look for the desired tags.

### --- loop over date range, create query, fetch, and store
# dateRange <- seq(from = as.Date(startDate),
#                  to = as.Date(endDate),
#                  by = 'day')
# dateRange <- as.character(dateRange)
# # - set outDir
# outDir <- bannerImpressiomnsDir
# # - store query dir:
# qDir <- bannerImpressiomnsDir
# setwd(qDir)
# # - set HiveQL query dir:
# for (i in 1:length(dateRange)) {
#   # - construct HiveQL query:
#   y <- as.numeric(strsplit(dateRange[i], split = "-")[[1]][1])
#   m <- as.numeric(strsplit(dateRange[i], split = "-")[[1]][2])
#   d <- as.numeric(strsplit(dateRange[i], split = "-")[[1]][3])
#   q <- paste(
#     "USE wmf;
#     SELECT uri_query FROM webrequest
#     WHERE uri_host = 'de.wikipedia.org'
#     AND uri_path = '/beacon/impression'
#     AND year = ", y,
#     " AND month = ", m,
#     " AND day = ", d,
#     sep = "")
#   # - write hql
#   write(q, 'abc2017_BannerImpressions.hql')
#   # - prepare output file:
#   fileName <- "abc2017_BannerImpressions_"
#   fileName <- paste0(fileName, dateRange[i], ".tsv")
#   fileName <- paste0(outDir, "/", fileName)
#   # - execute hql script:
#   hiveArgs <-
#     'beeline -f'
#   hiveInput <- paste0('abc2017_BannerImpressions.hql > ',
#                       fileName)
#   # - command:
#   hiveCommand <- paste(hiveArgs, hiveInput)
#   system(command = hiveCommand, wait = TRUE)
# }

### -----------------------------------------------------------------------------
### 2. Banner Clicks and Landing Page Views
### -----------------------------------------------------------------------------

### --- campaign URL
# - https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Entdeckungen-sortieren?campaign=wmde2017summer1&wmdesource=bannerclick

### --- Campaign Banner Tags:
# - (1) ?campaign=wmde_abc2017_bt1 - banner for Specific Task 1;
# - (2) ?campaign=wmde_abc2017_bt2 - banner for Specific Task 2;
# - (3) ?campaign=wmde_abc2017_bt3 - banner for Specific Task 3;
# - (4) ?campaign=wmde_abc2017_gib_lp - banner for the General Invitation 
# - which leads to the Landing Page upon click;
# - (5) ?campaign=wmde_abc2017_gib_rg - banner for the General Invitation 
# which leads directly to Registration upon click.

### --- Landing/Registration pages:
# - Landing Page, Specific Tasks, Banner bt1:
# - https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Fehler_korrigieren?campaign=wmde_abc2017_bt1
# - Landing Page, Specific Tasks, Banner bt2:
# - https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Fehler_korrigieren?campaign=wmde_abc2017_bt2
# - Landing Page, Specific Tasks, Banner bt3:
# - https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Fehler_korrigieren?campaign=wmde_abc2017_bt3
# - Landing Page, General, Banner gib_lp
# - https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Mach_mit?campaign=wmde_abc2017_gib_lp
# - Registration Page, banner gib_rg
# - https://de.wikipedia.org/wiki/Spezial:Benutzerkonto_anlegen?campaign=wmde_abc2017_gib_rg

# campaignQuery <- c('campaign=wmde_abc2017_bt1&wmdesource=bannerclick',
#                    'campaign=wmde_abc2017_bt2&wmdesource=bannerclick',
#                    'campaign=wmde_abc2017_bt3&wmdesource=bannerclick',
#                    'campaign=wmde_abc2017_gib_lp&wmdesource=bannerclick',
#                    'campaign=wmde_abc2017_gib_rg&wmdesource=bannerclick')

### --- loop over date range, create query, fetch, and store
dateRange <- seq(from = as.Date(startDate),
                 to = as.Date(endDate),
                 by = 'day')
dateRange <- as.character(dateRange)
# - set outDir
outDir <- bannerClicksDir
# - store query dir:
qDir <- bannerClicksDir
setwd(qDir)
# - set HiveQL query dir:
for (i in 1:length(dateRange)) {
  # - construct HiveQL query:
  y <- as.numeric(strsplit(dateRange[i], split = "-")[[1]][1])
  m <- as.numeric(strsplit(dateRange[i], split = "-")[[1]][2])
  d <- as.numeric(strsplit(dateRange[i], split = "-")[[1]][3])
  q <- paste(
    "USE wmf;
    SELECT uri_path, uri_query, referer FROM webrequest
    WHERE (uri_host = 'de.wikipedia.org'
    AND (uri_path = '/wiki/Wikipedia:Wikimedia_Deutschland/Fehler_korrigieren' OR uri_path = '/wiki/Wikipedia:Wikimedia_Deutschland/Mach_mit' OR uri_path = '/wiki/Spezial:Benutzerkonto_anlegen')
    AND year = ", y,
    " AND month = ", m,
    " AND day = ", d, ");",
    sep = "")
  # - write hql
  write(q, 'abc2017_BannerClicks.hql')
  # - prepare output file:
  fileName <- "abc2017_BannerClicks_"
  fileName <- paste0(fileName, dateRange[i], ".tsv")
  fileName <- paste0(outDir, "/", fileName)
  # - execute hql script:
  hiveArgs <-
    'beeline -f'
  hiveInput <- paste0('abc2017_BannerClicks.hql > ',
                      fileName)
  # - command:
  hiveCommand <- paste(hiveArgs, hiveInput)
  system(command = hiveCommand, wait = TRUE)
}

### --- Wrangle this dataset:

### --- Landing pages:
specTaskPage <- '/wiki/Wikipedia:Wikimedia_Deutschland/Fehler_korrigieren'
genInvPage <- '/wiki/Wikipedia:Wikimedia_Deutschland/Mach_mit'
regPage <- '/wiki/Spezial:Benutzerkonto_anlegen'

### --- Banner tags:
specTaskBanner1 <- '?campaign=wmde_abc2017_bt1'
specTaskBanner2 <- '?campaign=wmde_abc2017_bt2'
specTaskBanner3 <- '?campaign=wmde_abc2017_bt3'
genInvPage_rg <- '?campaign=wmde_abc2017_gib_rg'
genInvPage_lp <- '?campaign=wmde_abc2017_gib_lp'

### --- Dataset:
# - count non-empty files:
c <- 0
lF <- list.files()
lF <- lF[grepl('.tsv', lF, fixed = T)]
dataSet <- list()
for (i in 1:length(lF)) {
  dS <- readLines(lF[i], n = -1)
  dS <- dS[8:(length(dS)-2)]
  if (length(dS > 0)) {
    c <- c + 1
    dS <- lapply(dS, function(x) {
      dat <- strsplit(x, split = "\t", fixed = T)[[1]]
      data.frame(page = dat[1], banner = dat[2], refer = dat[3], stringsAsFactors = F)
    })
  }
  dS <- rbindlist(dS)
  dS$date <- strsplit(
    strsplit(lF[i], split = "_", fixed = T)[[1]][3],
    split = ".",
    fixed = T)[[1]][1]
  dataSet[[c]] <- dS
  rm(dS); gc()
}
dataSet <- rbindlist(dataSet)
# - replace values:
dataSet$page <- sapply(dataSet$page, function(x) {
  strsplit(x, split = "/", fixed = T)[[1]][length(strsplit(x, split = "/", fixed = T)[[1]])]
})
dataSet$banner[which(dataSet$banner %in% specTaskBanner1)] <- 'BT1'
dataSet$banner[which(dataSet$banner %in% specTaskBanner2)] <- 'BT2'
dataSet$banner[which(dataSet$banner %in% specTaskBanner3)] <- 'BT3'
dataSet$banner[which(dataSet$banner %in% genInvPage_rg)] <- 'GIP_RG'
dataSet$banner[which(dataSet$banner %in% genInvPage_lp)] <- 'GIP_LP'
dataSet$banner <- paste(dataSet$banner, "_click", sep = "")
dataSet$banner[which(!(dataSet$banner %in% c('BT1_click', 'BT2_click', 'BT3_click', 'GIP_RG_click', 'GIP_LP_click')))] <- 
  'Other'
colnames(dataSet) <- c('Page', 'Source', 'Referer', 'Date')
dataSet$Source[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & dataSet$Source == 'Other'] <- 
  str_extract(dataSet$Referer[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & dataSet$Source == 'Other'],
              "campaign=wmde_abc(.)+$")
dataSet$Source[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & grepl("wmde_abc2017_bt1", dataSet$Source)] <- "Fehler_korrigieren_BT1"
dataSet$Source[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & grepl("wmde_abc2017_bt2", dataSet$Source)] <- "Fehler_korrigieren_BT2"
dataSet$Source[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & grepl("wmde_abc2017_bt3", dataSet$Source)] <- "Fehler_korrigieren_BT3"
dataSet$Source[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & grepl("wmde_abc2017_gib_rg", dataSet$Source)] <- "GIP_RG_click"
dataSet$Source[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & grepl("wmde_abc2017_gib_lp", dataSet$Source)] <- "Mach_mit"
dataSet$Source[dataSet$Page %in% 'Spezial:Benutzerkonto_anlegen' & dataSet$Referer %in% '-'] <- "Unknown"
dataSet$Source[dataSet$Page %in% 'Mach_mit' & dataSet$Referer %in% '-'] <- "Unknown"
dataSet$Source[dataSet$Page %in% 'Fehler_korrigieren' & dataSet$Referer %in% '-'] <- "Unknown"
dataSet$Source[is.na(dataSet$Source)] <- 'Other'
dataSet$Referer <- NULL

### --- store abc_BannerClicksPageViews_Update.csv
setwd(dailyUpdateDir)
write.csv(dataSet, file = "abc_BannerClicksPageViews_Update.csv")

### -----------------------------------------------------------------------------
### 3. User Registration Data
### -----------------------------------------------------------------------------

# - ServerSideAccountCreation_5487345
qCommand <- "mysql --defaults-file=/etc/mysql/conf.d/analytics-research-client.cnf -h analytics-store.eqiad.wmnet -A -e \"select * from log.ServerSideAccountCreation_5487345 where ((webHost = 'de.wikipedia.org') and (timestamp >= 20170920000000));\" > /home/goransm/_miscWMDE/abc2017_DataOUT/abc2017_OfficialDatasets/abc2017_DailyUpdate/abc2017_userRegistrations.tsv"
system(command = qCommand, wait = TRUE)

### -----------------------------------------------------------------------------
### 4. Guided Tour Data
### -----------------------------------------------------------------------------

### -----------------------------------------------------------------------------
### 5. User Edits Data
### -----------------------------------------------------------------------------

1. Campaign Banners

This section presents all data and statistics on the campaign relevant banners.

1.1 Banner Impressions

### --- extract only campaign relevant data
# - campaign banners:
BT1 <- 'wmde_abc2017_bt1'
BT2 <- 'wmde_abc2017_bt2'
BT3 <- 'wmde_abc2017_bt3'
GIP_RG <- 'wmde_abc2017_gib_rg'
GIP_LP <- 'wmde_abc2017_gib_lp'
# - count non-empty files:
c <- 0
lF <- list.files(path = "./_dailyUpdateDATA/")
lF <- lF[grepl('.tsv', lF, fixed = T)]
dataSet <- list()
for (i in 1:length(lF)) {
  dS <- readLines(paste("./_dailyUpdateDATA/",lF[i], sep = ""), n = -1)
  dS <- dS[8:length(dS)]
  wC <- unname(sapply(dS, function(x) {
    grepl(paste(c(BT1, BT2, BT3, GIP_RG, GIP_LP), sep = "", collapse = "|"), x)
  }))
  if (length(which(wC) > 0)) {
    c <- c + 1
    dS <- dS[wC]
    rm(wC); gc()
    dS <- data.frame(query = dS, stringsAsFactors = F)
    dS$date <- strsplit(
      strsplit(lF[i], split = "_", fixed = T)[[1]][4],
      split = ".",
      fixed = T)[[1]][1]
    dataSet[[c]] <- dS
    }
  rm(dS); gc()
}
dataSet <- rbindlist(dataSet)
dataSet$impressRate <- sapply(dataSet$query, function(x) {
  as.numeric(
    str_extract(
      str_extract(x, pattern = "recordImpressionSampleRate=([[:digit:]]|\\.)+"),
      pattern = "([[:digit:]]|\\.)+")
  )
})

### --- Count daily banner impressions:

knitr::kable(bannerImp, 
             format = "html") %>% 
  kable_styling(full_width = F, 
                position = "left")
bannerImp <- gather(bannerImp,
                    key = Banner,
                    value = Impressions,
                    `Banner A`:`Banner B`)

# - Visualize w. {ggplot2}
chartCols <- brewer.pal(8, 'Set2')[c(1, 2, 3, 5, 6)]
ggplot(bannerImp, aes(x = Date,
                      y = Impressions,
                      group = Banner,
                      color = Banner,
                      fill = Banner,
                      label = Impressions)) +
  geom_bar(stat = "identity", 
           position = "dodge", 
           width = .3) +
  geom_label(aes(fill = Banner), 
             colour = "white", 
             fontface = "bold", 
             position = position_dodge(width = 1),
             size = 2, 
             show.legend = FALSE) +
  scale_fill_manual("legend", values = c("Banner A" = "orange", "Banner B" = "firebrick")) + 
  scale_color_manual("legend", values = c("Banner A" = "orange", "Banner B" = "firebrick")) +
  ggtitle('Autumn Banner Campaign 2017: Banner Impressions\nSource: webrequest, hdfs') +
  theme_bw() +
  theme(axis.text.x = element_text(angle = 90, size = 8)) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.x = element_blank()) +
  theme(panel.grid.minor.x = element_blank())

1.2 Banner Clicks and Landing Page Views

1.2.0 The Dataset

dataSet <- read.csv(paste('./_dailyUpdateDATA/', 'abc_BannerClicksPageViews_Update.csv', sep = ""),
                    header = T,
                    check.names = F,
                    row.names = 1,
                    stringsAsFactors = F)

1.2.1 Landing Pages: Referers

The following charts represents the breakdown of referers (i.e. sources) for the campaign pages: one registration page, and two landing pages.

### --- Banner clicks and Landing Page Views
# - Table Report
tableSet <- dataSet %>%
  dplyr::filter(!(Source %in% 'Other' | Source %in% 'Unknown')) %>% 
  dplyr::group_by(Page, Source, Date) %>% 
  dplyr::summarise(Count = n()) %>% 
  dplyr::arrange(Date, Page, Source)
# - Chart
chartCols <- brewer.pal(8, 'Set2')
ggplot(tableSet, aes(x = Page,
                    y = Count,
                    group = Source,
                    color = Source,
                    fill = Source,
                    label = Count)) +
  geom_bar(stat = "identity", 
           position = "dodge", 
           width = .5) +
  scale_fill_manual("legend", values = chartCols) +
  scale_color_manual("legend", values = chartCols) +
  ggtitle('Autumn Banner Campaign 2017:\nBreakdown of Landing Page Views sources') +
  theme_minimal() + 
  theme(axis.text.x = element_text(angle = 90, size = 8, hjust = 1)) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.x = element_blank()) +
  theme(panel.grid.minor.x = element_blank()) +
  theme(panel.background = element_blank())

1.2.2 Landing Pages: Referer Breakdown

The following three pie charts present a breakdown of referers (i.e. sources) for the Campaign pages (two landing pages and one registration page.

### --- Page Views: Sources
# - Spezial:Benutzerkonto_anlegen
pageSource <- dataSet %>% 
  dplyr::filter(!(Source %in% 'Other' | Source %in% 'Unknown')) %>%
  dplyr::count(Page, Source) %>%
  dplyr::group_by(Page) %>% 
  dplyr::mutate(Percent = n/sum(n))
pageSource$Percent <- paste(round(pageSource$Percent*100, 2), "%", sep = "")
pageSourcePlot <- filter(pageSource, Page %in% 'Spezial:Benutzerkonto_anlegen')
ggplot(pageSourcePlot, aes(x = '',
                           y = n,
                           color = Source,
                           fill = Source,
                           label = Percent)) +
  geom_bar(aes(x = '',
               y = n,
               color = Source,
               fill = Source), 
           stat = "identity", 
           width = 1) +
  coord_polar("y", start = 0) +
  geom_text(aes(x = 1),
            colour = "white",
            fontface = "bold",
            position = position_stack(vjust = 0.5),
            size = 3,
            show.legend = F) +
  scale_fill_manual("legend", values = chartCols) +
  scale_color_manual("legend", values = chartCols) +
  ggtitle('Autumn Banner Campaign 2017:\nPage Views Sources for Spezial:Benutzerkonto_anlegen') +
  xlab("Outter = Count") + ylab("") +
  theme_minimal() + 
  # theme(axis.text.x = element_blank()) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.y = element_blank()) +
  theme(panel.grid.minor.y = element_blank())

# - Fehler_korrigieren
pageSource <- dataSet %>% 
  dplyr::filter(!(Source %in% 'Other' | Source %in% 'Unknown')) %>%
  dplyr::count(Page, Source) %>%
  dplyr::group_by(Page) %>% 
  dplyr::mutate(Percent = n/sum(n))
pageSource$Percent <- paste(round(pageSource$Percent*100, 2), "%", sep = "")
pageSourcePlot <- filter(pageSource, Page %in% 'Fehler_korrigieren')
ggplot(pageSourcePlot, aes(x = '',
                           y = n,
                           color = Source,
                           fill = Source,
                           label = Percent)) +
  geom_bar(aes(x = '',
               y = n,
               color = Source,
               fill = Source), 
           stat = "identity", 
           width = 1) +
  coord_polar("y", start = 0) +
  geom_text(aes(x = 1),
            colour = "white",
            fontface = "bold",
            position = position_stack(vjust = 0.5),
            size = 3,
            show.legend = F) +
  scale_fill_manual("legend", values = chartCols) +
  scale_color_manual("legend", values = chartCols) +
  ggtitle('Autumn Banner Campaign 2017:\nPage Views Sources for Fehler_korrigieren') +
  xlab("Outter = Count") + ylab("") +
  theme_minimal() + 
  # theme(axis.text.x = element_blank()) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.y = element_blank()) +
  theme(panel.grid.minor.y = element_blank()) +
  theme(panel.background = element_blank())

# - Mach_mit
pageSource <- dataSet %>% 
  dplyr::filter(!(Source %in% 'Other' | Source %in% 'Unknown')) %>%
  dplyr::count(Page, Source) %>%
  dplyr::group_by(Page) %>% 
  dplyr::mutate(Percent = n/sum(n))
pageSource$Percent <- paste(round(pageSource$Percent*100, 2), "%", sep = "")
pageSourcePlot <- filter(pageSource, Page %in% 'Mach_mit')
ggplot(pageSourcePlot, aes(x = '',
                           y = n,
                           color = Source,
                           fill = Source,
                           label = Percent)) +
  geom_bar(aes(x = '',
               y = n,
               color = Source,
               fill = Source), 
           stat = "identity", 
           width = 1) +
  coord_polar("y", start = 0) +
  geom_text(aes(x = 1),
            colour = "white",
            fontface = "bold",
            position = position_stack(vjust = 0.5),
            size = 3,
            show.legend = F) +
  scale_fill_manual("legend", values = chartCols) +
  scale_color_manual("legend", values = chartCols) +
  ggtitle('Autumn Banner Campaign 2017:\nPage Views Sources for Mach_mit') +
  xlab("Outter = Count") + ylab("") +
  theme_minimal() + 
  # theme(axis.text.x = element_blank()) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.y = element_blank()) +
  theme(panel.grid.minor.y = element_blank()) +
  theme(panel.background = element_blank())

1.2.3 Banner Clicks: Campaign Total

The following charts represents the number of banner clicks for each campaign banner during the course of the campaign.

### --- Temporal Banner Clicks
# - Chart
chartCols <- brewer.pal(8, 'Set2')[c(1, 2, 3, 5, 6)]
clickPlotSet <- dataSet %>% 
  dplyr::filter(!(Source %in% 'Other' | Source %in% 'Unknown')) %>%
  dplyr::select(Source, Date) %>%
  dplyr::filter(grepl("_click", Source)) %>%
  dplyr::group_by(Source, Date) %>% 
  dplyr::summarise(Count = n()) %>%
  dplyr::arrange(Date)
ggplot(clickPlotSet, aes(x = Date,
                         y = Count,
                         group = Source,
                         color = Source,
                         fill = Source,
                         label = Count)) +
  geom_bar(stat = "identity", 
           position = "dodge", 
           width = .5) +
  scale_fill_manual("legend", values = chartCols) +
  scale_color_manual("legend", values = chartCols) +
  ggtitle('Autumn Banner Campaign 2017: Banner Clicks') +
  theme_minimal() + 
  theme(axis.text.x = element_text(angle = 90, size = 8, hjust = 1)) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.x = element_blank()) +
  theme(panel.grid.minor.x = element_blank()) +
  theme(panel.background = element_blank())

1.2.4 Page Views: Campaign Total

The following chart presents the number of page views for the two landing pages and one registration page during the course of the campaign, and encompassing only page views generated from the campaign.

### --- Temporal Page Views
# - Chart
pagePlotSet <- dataSet %>% 
  dplyr::filter(!(Source %in% 'Other' | Source %in% 'Unknown')) %>%
  dplyr::select(Page, Date) %>%
  dplyr::group_by(Page, Date) %>% 
  dplyr::summarise(Count = n()) %>% 
  dplyr::arrange(Date)
ggplot(pagePlotSet, aes(x = Date,
                        y = Count,
                        group = Page,
                        color = Page,
                        fill = Page,
                        label = Count)) +
  geom_bar(stat = "identity", 
           position = "dodge", 
           width = .2) +
  scale_fill_manual("legend", values = chartCols) +
  scale_color_manual("legend", values = chartCols) +
  ggtitle('Autumn Banner Campaign 2017: Page Views') +
  theme_minimal() + 
  theme(axis.text.x = element_text(angle = 90, size = 8, hjust = 1)) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.x = element_blank()) +
  theme(panel.grid.minor.x = element_blank()) +
  theme(panel.background = element_blank())

1.2.4 Page Views/Banner Clicks Dataset

The Page column refers to either one of the two campaign landing pages or the registration page. The Source column encompasses both campaign banner clicks and campaign pages as referers of the Page. The Count data have a daily resolution.

### --- Full Dataset (Table Report)
datatable(tableSet)

2. Campaign User Registrations

2.1 Analyze User Registration Data

### --- Campaign User Registrations
lF <- list.files(path = "./_dailyUpdateDATA/")
lF <- lF[grepl('userRegistrations', lF, fixed = T)]
userReg <- read.table(paste("./userRegDATA/", lF, sep = ""),
                      sep = "\t",
                      header = T,
                      check.names = F,
                      stringsAsFactors = F)

EOF within quoted string

userReg$timestamp <- as.character(userReg$timestamp)
userReg$timestamp <- sapply(userReg$timestamp, function(x) {
  y <- substr(x, 1, 4)
  m <- substr(x, 5, 6)
  d <- substr(x, 7, 8)
  paste(y, m, d, sep = "-")
})
userReg <- userReg %>% 
  dplyr::select(id, event_userId, timestamp, event_isSelfMade, event_campaign) %>% 
  filter(event_isSelfMade == 1)
regPlotSet <- userReg %>% 
  dplyr::filter(event_isSelfMade == 1 & grepl("wmde_abc2017", event_campaign)) %>% 
  group_by(event_campaign, timestamp) %>% 
  summarise(Registrations = n()) %>% 
  arrange(timestamp)
colnames(regPlotSet) <- c('Campaign', 'Date', 'Registrations')
regPlotSet$Campaign <- sapply(regPlotSet$Campaign, function(x) {
  out <- toupper(strsplit(x, split = "_", fixed = T)[[1]][3])
})
ggplot(regPlotSet, aes(x = Date,
                       y = Registrations,
                       group = Campaign,
                       color = Campaign,
                       fill = Campaign,
                       label = Registrations)) +
  geom_bar(stat = "identity", 
           position = "dodge", 
           width = .2) +
  scale_fill_manual("legend", values = chartCols) +
  scale_color_manual("legend", values = chartCols) +
  ggtitle('Autumn Banner Campaign 2017: User Registrations') +
  theme_minimal() + 
  theme(axis.text.x = element_text(angle = 90, size = 8, hjust = 1)) +
  theme(plot.title = element_text(size = 10)) +
  theme(legend.title = element_blank()) +
  theme(panel.grid.major.x = element_blank()) +
  theme(panel.grid.minor.x = element_blank()) +
  theme(panel.background = element_blank())

3. Campaign Guided Tour

3.1 Collect Guided Tour Data

NOTE: the following code is not fully reproducible from this Report. The data are collected by running the script abc2017_PROD_GuidedTour.R on stat1005.eqiad.wmnet, collecting the data as .csv files, copying manually, and processing locally.

### --- NOTE:
# For the guided tours it would be great to have two numbers:
# 
#     Number of people who started the guided tour / completed the first step /and than did whatever (exited, or not)
#     Number of people who completed the guided tour


# log.GuidedTourExited_8690566
# https://meta.wikimedia.org/wiki/Schema:GuidedTourExited
# ALSO TAKE A LOOK AT: log.GuidedTourGuiderHidden_8690549
# ALSO TAKE A LOOK AT: https://meta.wikimedia.org/wiki/Schema:GuidedTourGuiderHidden

### 2.1 Collect User Registration Data
### --- Script: abc2017_PROD_GuidedTour.R
### --- the following runs on stat1005.eqiad.wmnet
### --- Rscript /home/goransm/RScripts/abc2017/abc2017_PROD_Registrations.R

# - ServerSideAccountCreation_5487345
qCommand <- "mysql --defaults-file=/etc/mysql/conf.d/analytics-research-client.cnf -h analytics-store.eqiad.wmnet -A -e \"select * from log.GuidedTourExited_8690566 where ((webHost = 'de.wikipedia.org') and (timestamp >= 20170920000000));\" > /home/goransm/_miscWMDE/abc2017_DataOUT/abc_test/abc2017_guidedTours.tsv"
system(command = qCommand, wait = TRUE)

3.2 Analyze Guided Tour Data

4. User Edits

5. Campaign Evaluation

5.1 Campaign Multi-Channel Attribution Model

5.2 Campaign Causal Impact